Case Study: Building a High-Performance Website That Converts
Client: The Minnesota Handyman
Industry: Professional Services
Services Provided: Website Design & Development, SEO Optimization, Conversion Strategy
The Challenge
The Minnesota Handyman needed a website that didn’t just look good — it had to perform. Like many service-based businesses, their online presence was due for an upgrade that would support lead generation, improve user experience, and rank well in search engines.
They were looking for someone who could combine creative design with technical SEO expertise — a rare blend that would elevate his digital presence from standard to standout.
The Solution
My approach focused on three core areas:
Custom Website Design: Crafted a clean, modern, and brand-aligned interface that conveyed professionalism and trust.
SEO Architecture: Structured the site for discoverability, including keyword targeting, optimized metadata, and clean technical performance.
Conversion Optimization: Integrated calls-to-action, clear messaging, and user flows that encourage engagement and inquiries.
I didn’t just build a website — I built a business tool that works 24/7.
The Results
A visually compelling website tailored to The Minnesota Handyman’s brand and clientele
Improved search engine visibility through on-page SEO and optimized content structure
A seamless user experience that’s both desktop and mobile-friendly
Increased confidence in his digital marketing foundation
“Tyler developed a visually appealing and highly functional website for my business… His deep understanding of SEO significantly enhanced my online presence.”
– Tyler Holman, The Minnesota Handyman
The Takeaway
When your website is both beautiful and strategic, it becomes your most valuable digital asset. If you’re looking to revamp your site, improve your SEO, or create a platform that actually drives results — don’t settle for templates or quick fixes.