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Tyler Wayne Hanna Tyler Wayne Hanna

Google Tag Manager Basics: A Beginner's Guide

Think of GTM as a central hub for all your marketing tags. Instead of directly embedding each tag into your website's code, you install a single GTM code snippet, and then manage all your tags within the GTM interface.

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Tyler Wayne Hanna Tyler Wayne Hanna

Mastering the Basics of Google Analytics 4: A Comprehensive Guide

Google Analytics 4 (GA4) has ushered in a new era of data measurement and analysis, empowering businesses to gain deeper insights into user behavior and drive better decision-making. If you're new to GA4 or looking to solidify your understanding, this guide will cover the fundamentals to help you get started.

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Let’s Build a Smarter Marketing Strategy Together

I work as a local digital marketing partner for Twin Cities businesses and an analytics partner for agencies that want clarity, accountability, and results they can trust.

No pressure. Just a focused conversation around your goals and data.