Case Study: Optimizing Google Platforms for Scalable Growth
Client: CodeWeavers
Industry: Computer Software / Software Development
Services Provided: Analytics Audit, GA4 Configuration, Google Tag Manager (GTM), Google Ads Strategy
The Challenge
CodeWeavers needed clarity and structure across their Google properties — particularly in how their data was collected, reported, and used to make marketing decisions. With fragmented analytics and an under-leveraged Google Ads account, they lacked the insights necessary to drive consistent traffic growth and return on ad spend.
The Approach
I started with a full audit of their Google ecosystem, including:
Google Analytics 4 (GA4) setup and review
Google Tag Manager (GTM) container organization and tag mapping
Google Ads account diagnostics with a focus on goal alignment and performance potential
Data strategy recommendations tailored to their customer journey and KPIs
Our goal: help the CodeWeaver’s team stop guessing and start using data to drive marketing performance.
The Results
A clear roadmap for data-driven growth through improved measurement and tracking
Backend systems streamlined to reflect business priorities and audience behavior
Confidence in using GA4, GTM, and Google Ads together as a unified growth engine
Enhanced ability to track conversions, refine campaigns, and scale what works
The Takeaway
A great marketing strategy starts with clean data. Whether you're running paid ads, SEO, or content campaigns, you need a solid tracking foundation that maps to your goals — and that’s exactly what I delivered for CodeWeavers.