How to Attract More Visitors to Your Google Business Profile and Increase Traffic in 2025
If you're a small business owner, agency, or local service provider, you already know how important it is to show up on Google. But getting listed is only half the battle — you need people to actually visit your Google Business Profile (GBP) and take action. Whether that’s calling you, getting directions, or clicking through to your website, increasing your profile traffic means more opportunities for leads and sales.
So how do you attract more visitors to your Google Business Profile and turn that traffic into real results?
In this post, I’ll walk you through actionable strategies you can implement today to increase Google Business Profile traffic, boost local visibility, and make your business stand out in a crowded digital landscape.
Why Google Business Profile Traffic Matters
Before we dive into tactics, let’s talk about why your GBP matters so much.
Google Business Profiles are one of the most important local SEO tools. They show up:
On Google Search (in the local pack)
On Google Maps
In mobile "near me" searches
A well-optimized profile can generate more traffic than your actual website, especially from people who are ready to take action. We're talking about warm leads — people looking for exactly what you offer.
So, if your Google Business Profile isn’t getting attention, you're likely leaving money on the table.
1. Fully Optimize Every Field in Your Profile
If you haven’t already, claim and verify your profile at google.com/business. Then, make sure you:
Add your correct business name, address, and phone number (NAP)
Choose the most relevant primary and secondary categories
Upload high-quality photos and a logo
Include a compelling business description using keywords your audience searches for
When you optimize every field, you signal to Google (and potential customers) that your business is active, trustworthy, and relevant.
Pro Tip: Use keyword variations like “digital marketing agency in [your city]” or “marketing expert” in your description to help your profile rank for relevant searches.
2. Post Regular Updates to Stay Active
Google favors active profiles. One easy way to stay visible is by publishing Google Posts at least once a week. Think of it like a mini social media feed attached to your GBP.
You can post:
Promotions or discounts
Announcements or updates
Blog content
Event invites
Every post gives Google a reason to re-crawl and re-rank your profile, increasing visibility.
Pro Tip: Include a call-to-action (CTA) in your posts like “Call Now,” “Learn More,” or “Book Online.” This increases clicks and conversions directly from your profile.
3. Encourage and Respond to Reviews
Positive reviews are one of the most powerful trust signals on your profile. Not only do they influence purchasing decisions, but they also play a big role in Google's local ranking algorithm.
Here’s how to get more:
Ask happy clients via email or text after a successful project
Use a short link: g.page/[your-business-name]/review
Offer a small incentive like a discount or gift card (just be sure it’s compliant with Google’s policies)
Always respond to reviews — both positive and negative. When you respond, it shows you care about your customers and are actively managing your reputation.
4. Add High-Quality Photos and Videos
People are visual creatures. In fact, Google reports that businesses with photos receive 42% more requests for directions and 35% more click-throughs to websites.
So skip the generic stock images — use real, high-resolution photos of:
Your team
Your office or workspace
Behind-the-scenes moments
Happy customers or completed projects
You can also upload short videos that introduce your services, show how things work, or highlight testimonials.
Make this a monthly habit — fresh visuals keep your profile engaging and drive more traffic.
5. Use the Q&A Section to Educate and Convert
The Q&A feature on Google Business Profiles is a hidden gem. Anyone can ask a question, but here’s the trick: you can ask and answer your own questions to address FAQs.
For example:
“Do you offer virtual consultations?”
“What are your business hours?”
“How do I book a free strategy session?”
This helps remove friction for potential clients and builds credibility.
Pro Tip: Include keywords in your questions and answers to help with search visibility.
6. Leverage Local SEO Signals
Your GBP doesn’t exist in a vacuum. Google uses a combination of profile content, reviews, and citations (your NAP listed consistently across the web) to determine rankings.
Make sure your business info is consistent on:
Also, embed a Google Map of your business location on your website’s contact page. This reinforces your local presence and drives more signals to your GBP.
7. Track Insights and Refine Your Strategy
Google provides built-in analytics through the GBP Insights tab. You’ll see:
How people find you (Search vs. Maps)
What keywords they use
Actions taken (calls, clicks, directions)
When and where they viewed your profile
Use this data to refine your content, double down on what’s working, and identify weak points in your profile performance.
For example, if most traffic comes from “marketing agency near me,” make sure that phrase appears in your business description and posts.
Final Thoughts: Your Google Business Profile is a Digital Front Door
Your Google Business Profile is often the first impression someone gets of your business. Make it count.
By following the tips above — optimizing your content, posting regularly, engaging with reviews, and using visual assets — you'll not only attract more visitors to your Google Business Profile, but you'll also increase profile traffic that actually converts.
In the competitive local market, every click matters. And unlike paid ads, your GBP traffic is free and scalable — as long as you stay active and strategic.
Ready to Boost Your Google Profile Traffic?
If you’re looking for personalized help to optimize your Google Business Profile and drive more qualified leads, let’s talk.
I specialize in helping small businesses and agencies improve their local visibility and digital strategy. Whether you're just starting out or looking to grow your online footprint, I’d love to help.
Book a Strategy Session today and let’s create a plan that puts your business in front of the right people at the right time.
