Case Study: Dominating the Twin Cities With A Full-Funnel Digital Strategy
Client: Mental Health Clinic Client
Industry: Mental Health Counseling
Services Provided: Analytics, Google Ads, Local SEO, Conversion Tracking, Website Management
The Challenge
Before our engagement, the clinic faced several critical blockers:
Data Fragmentation: Admin access was missing for core platforms (GA4, Ads), and domain verification was incomplete.
High-Cost Vertical: With CPCs reaching $12+, inefficient ad spend was a major risk.
Technical Debt: A site audit revealed nearly 100 technical issues, including broken links, duplicate meta tags, and orphaned pages.
Organic Invisibility: Despite having specialized services, the site lacked the content engine and internal structure to rank for high-value terms.
The Approach: "The Full-Funnel Integration"
1. Analytics & Conversion Tracking (Month 1)
I established a source of truth by fixing foundation data issues and implementing rigorous tracking.
Key Event Tracking: Configured GA4 to track non-negotiable success metrics: phone calls (30+ seconds), form submissions, and appointment bookings.
KPI Baseline: Set an initial goal of 150 Key Events per month.
2. Search Engine Optimization (SEO)
My strategy followed a three-pillar approach to build authority and fix foundational health:
Technical SEO: Resolved 25+ duplicate meta descriptions and fixed critical robots.txt issues to ensure search engines could crawl the site effectively.
On-Page Optimization: Targeted high-volume service terms like "neurofeedback therapy" (14,800 vol) and "mental health services" (8,100 vol).
Content Engine: Developed a strategy for 10-15 high-intent topic clusters, such as "TMS Therapy 101" and "Managing ADHD Without Medication," to capture long-tail informational searches.
3. Local SEO & Google Business Profile (GBP)
Recognizing that mental health is a local service, I optimized the GBP to improve visibility in the "Map Pack".
Local Consistency: Audited and corrected NAP (Name, Address, Phone) information across directories.
Interactions: Drove consistent engagement to the profile to maintain top-tier local rankings.
4. High-Intent Google Ads (Month 2+)
I launched specialized "Search-Only" campaigns to capture immediate demand for high-value services.
Strategic Bidding: Used "Maximize Clicks" with a strict CPC bid limit ($5-$8) to prevent budget burn in a competitive vertical.
Service-Specific Ad Groups: Created dedicated ad sets for TMS, Neurofeedback, and Psychiatry to ensure ad copy perfectly matched searcher intent.
The Results (Q4 2025)
Organic Growth & Visibility
By addressing technical debt and launching the content strategy, organic performance surged:
Total Impressions: 108K (with a healthy 3% CTR).
Average Position: Improved to 10.9, placing core services on the first page of Google.
Engaged Sessions: 5.4K sessions (up 36.1%).
Paid Performance & Efficiency
The optimized Google Ads strategy delivered highly qualified leads at a sustainable cost:
Total Clicks: 643 targeted visits.
Total Conversions: 71.00 leads generated directly from ads.
Cost Per Conversion: $31.90 — a remarkable result in a vertical where leads often exceed $100.
Local Authority
GBP Interactions: 1,558 total profile interactions.
GBP Traffic: 824 direct website clicks from the local profile (up 4.6%).
Conclusion
By combining rigorous technical auditing with a high-intent paid strategy, we transformed this clinic’s digital presence in just 90 days. The clinic now possesses a scalable lead-generation machine that provides a clear, data-backed ROI for every marketing dollar spent.
Stop guessing where your leads are coming from. If your business is struggling with high ad costs or low search visibility, let’s build a data-driven strategy that works.