What Is Link Building & Why Is It Important?

Do you have an awesome website with great content, but you're still not seeing many visitors to your site?

Don't feel bad, you're not alone.  Literally millions of websites are in the same boat.

So, what should a website owner do to solve this problem?

Consider link building to get more internet traffic and leads.

"What is link building," you ask?  

Read on to discover what link building is and why it is important to attract more people to your website.

What Is Link Building?

Link building is a website promotional tactic.  You reach out to other websites with the primary intention of receiving a hyperlink on their page back to your website.  These links are referred to as inbound links.

Many people adopt the "If you build it, they will come" approach to their content. Sadly, this "publish and pray" method doesn't really work.

Instead, adapt link building into your content strategy to get your content noticed and secure more potential customers.

Why Is Link Building Important?

Link building is important for three main reasons, all of which bring more visitors and leads to your website.  

Receive More Direct Traffic from Other Websites

When other websites publish relevant links to your site, you'll naturally receive a portion of their traffic.  That's why it's important to only reach out to sites with similar or related content.

Let's say you have a website that sells house-training products for puppies.  It makes sense to reach out to another webmaster who has published a popular article about puppy care.  As their readers learn how to take care of their puppy, many will be curious about your products and click through the inbound link to check them out.

Improve Your SEO and Google Rankings

Link building is essential if you want more traffic from Google.  In fact, search engine optimization (SEO) professionals consider inbound links to be in the top three of all Google ranking factors.

That's because Google's algorithms consider inbound links as essentially a vote of confidence.  As a general rule, a site with 100 relevant links from quality sites will rank higher than another site that only has 50 relevant links. 

Relevancy and authority are the most important traits of a quality link.  Your site can outrank another site that has more inbound links if your links are of better quality.  In other words, you have more links from authoritative and trusted websites than your competition.

Expand Your Professional Network

As you reach out to other websites in your industry, try to establish a professional relationship.  Don't just get the inbound link from another site and disappear.

Instead, think of your contacts as allies, not competition.  Allies help each other out willingly and naturally.  It's a win/win for both parties and, best of all, you gain new friends.

The Importance of Link Building: The Bottom Line

Link building is not optional if you want to compete online and get more traffic and leads.

A good recipe for success is this: Have the best content in your niche and the most quality inbound links. Pretty simple, right? 

You'll get more traffic from other sites and your posts will consistently rank high on Google.

If you enjoyed this article, check out more of my digital marketing content on my blog.  And if you would like help with your SEO and marketing efforts, please check my marketing services.

Talk to y’all soon!