6 Must-Do Instagram Marketing Tips for Business

Facebook users may be down, but Instagram users are up. Way up. With 1 billion active monthly users, every business should have an Instagram account. 

A few benefits of a business Instagram account include increasing sales, re-targeting customers, and reach a wider base. All good things, right?

Instagram is a valuable tool for any business if you know how to use it properly. Here are 6 must-do Instagram marketing tips for your business.

1. Get to Know Your Audience

Any great marketing campaign knows their audience. The same is true for your Instagram account. You need to know your target audience so you can create content they will want to like, comment on, and share.

It doesn't matter how beautiful your Instagram account is if your followers don't think it's relevant.

Not sure exactly who you are marketing too? Take the time to find out who your existing audience is. Notice what posts they like and what they comment on. Create polls and ask questions in your stories. Get to know them! Then use that information to create impactful posts. 

2. Instagram Tools

Take advantage of the tools that are already on Instagram. 

When you set up your Instagram page, make sure you define it as a business account. This will give you more data than just a personal account will.

Instagram business accounts have insights and analytics built into them. You can track engagements, impressions, clicks, followers, views, saves, and more.

 If you're looking to up your game, there are a few apps you can download to help manage your account. Check out:

  • Collecto

  • Ink361

  • Inconosquare

  • Sprout Social

  • Hootsuite

These resources all have different applications that will make managing your Instagram account a little easier. Check them out to see if any of them would be beneficial to you.

3. Good Pictures

Instagram was created for the intent of sharing pictures. Other social media platforms can share articles and links that start conversations and discussions. 

For Instagram, it's all about the pictures. And since pictures are the main focus, they better be good. 

Learning how to take better pictures on your phone and using Instagram filters is a good place to start. 

You could also try a few new techniques such as adding words to your pictures, a collage of pictures that tell a story, and short video clips. 

4. Get Personal

The interaction between you and your audience is critical to building a good Instagram account. 

If someone leaves a comment, respond to it. That simple interaction can create a loyal customer instantly and they are more likely to recommend your brand.

There are other ways to interact with your audience. Consider doing a giveaway or a caption contest. Encourage your customers to share their own photos of them using your product, and then repost them. 

It's always good business to show actual customers enjoying your product. This is also a good way to promote your brand.

5. Cross Promote

If you already have Facebook and Twitter, you can invite those followers to follow your Instagram account. 

It's a good idea to have several different social media accounts. Most people only use one or two social media platforms regularly so to reach a wider base, promote your brand on all of your profiles. 

The great thing about Facebook and Instagram is you can share the same post simultaneously saving you the time of creating the same post over and over. 

6. Hashtag

Hashtags were made for Instagram. Creating a hashtag is a great way to categorize and organize your posts. It also allows others who are interested in your product to find your account. 

Just make sure you are using hashtags correctly. Create one that is unique to your brand and use it when applicable. Also, encourage your customers to use it when they post pictures of themselves with your product. 

Hashtags are basically a form of free advertising so take advantage of them!

Use These Instagram Marketing Tips

By using these Instagram marketing tips, you will be able to grow your brand in a more effective way. So what are you waiting for? Let's get those sales growing!

You don't have to do it alone. I'm here to help you with all your digital marketing needs. Shoot me an email. You won't be disappointed!